It is fair to say that the realm of advertising, business presentations, and trade shows has exploded in recent years as organizations have embraced new ways to promote their product and build brand awareness. As a result, retractable banner stands have become one of the “must haves” for any company’s marketing effort.
The benefits of using retractable banner stands are well documented – they are portable, convenient and draw attention– but what about choosing one? Which option is right for you? If you are about to purchase your first banner stand, or if you are a “seasoned user”, here are four things to know when choosing the right retractable banner stand.
There are many styles and grades of retractable banner stands. So, before you decide upon a banner stand model, you need to first identify how it will be used. Will it be set up once and posted in the front lobby? Is it for displaying at trade shows twice a year? Do you have a sales team doing several presentation events every month? Do you need the ability to change graphics? Knowing how it will be used will help you zero in on and choose the right type of hardware.
Know Your Space
It’s important to know how much space you have to work with. When it comes to the size of the of your retractable banner stand, it should be big enough to attract attention but small enough to not overpower the area. Choose a size that will compliment and provide a decent canvas for your marketing message. And if you plan to travel with or ship the banner stand to out-of-town locations, it’s important to make sure the banner stand fits the travel or shipping case. Hadrus stocks the sizes and models that are most popular. With sizes ranging from the narrow 24” models up to the impressive 60” wide, we are sure to have the right size to fill your space.
Too often, businesses will thwart their own success by cramming in way too much information. Too much information makes the banner stand message confusing and causes people to quickly loose interest. And what good is that?
A clear, concise message is the key to an effective banner stand design. A good banner stand design should answer three w’s . . . who, what, and why. Place your company logo or product brand on the top. Follow that with a well thought out message that conveys your objective simply, clearly and concisely – you only have a couple of seconds to capture your audience attention – make the most of it (but don’t ramble on with every single detail). Lastly, is a call to action, why should they give a hoot about your brand or product? You need to tell them in plain and simple terms.
It’s the design that first captures the attention. Use large, bold lettering for your core phrase or message. Incorporating exceptional images can make the visual presentation even more stunning and easy to quickly relate or understand. Vivid colors and complimentary backgrounds can help your design stand out and be noticed. But it’s not all about overwhelming the senses with tons of color and photos. The captivating power of “white space” can be even more impacting. Properly spaced elements and the use of blank space on your design can make for a message that stops people in their tracks.
As you can see, there are several points to consider. As a marketing tool, retractable banner stands can be effective in attracting attention which is why they have become a vital part of an effective marketing campaign. If you can get your target audience to take notice for a brief moment, they will pause and read the content of your message. And retractable banner stands do exactly that. They are powerful marketing tools and a must have for every business.