CLIENT:
Conference Center

CHALLENGE:
Having multiple meetings planned, utilizing a variety of conference rooms, created confusion for participants. Signs from each company were often placed haphazardly throughout venue creating distraction and visual clutter. Conference Center owner wanted to develop clean, functional and easily recognizable directional signage allowing participants to quickly locate their meetings.

SOLUTION:
With the assistance of their local promotional product distributor, the conference center owner utilized Hadrus EZ STIK™ Carpet graphics to direct participants to their chosen location. Graphics were color coded by Hall and secondarily by room numbers and placed strategically from the front entrance to individual corridors offering easily identifiable directions. Clients desiring to have their logo predominately displayed were able to order graphics in advance to ensure maximum exposure for their event.

RESULTS:
Conference Center had immediate acceptance to new signage and was able to ensure prompt meeting start times and identify break-out sessions more effectively. Clients enjoyed the additional exposure and conference center was able to expand their promotional offering to better service their clients. Promotional product distributor gained numerous new customers through the conference center for additional events being held off site, plus increased their standard advertising capabilities to include retail applications and safety programs.