CLIENT:
Local Restaurant

CHALLENGE:
Develop a low cost, high visibility advertising campaign targeting schools, sports and post-game get-togethers.

SOLUTION:
With the permission of the 16 campus school system, the restaurant owner placed vinyl banners on every venue supporting the individual teams, including outfield fences, stadium entrances, tennis courts, above bleachers and inside gyms. Placements were made at every academic level from middle school to high school and their message included “The Post-Game Place to Meet.”

RESULTS:
Within two weeks the owner reported a surge in post-game activity, but also realized an increase in repeat business primarily from parents. Their advertising efforts now include donating break-away banners to the high school football teams and providing floor graphic spirit messages.