CLIENT:
National Pest Control Company

CHALLENGE:
Increase awareness of program directives, highlight new techniques and offer incentives for completion of the newly instituted training program to over 200 locations, while conveying the message in a fun format relating to the owners’ love of sports.

SOLUTION:
Utilizing Hadrus EZ STIK™ Wall Fabric, the client helped develop a sports themed program enabling messages to be applied to virtually any surface in their offices, warehouses and even containers of chemicals used for treatments. Messages ranged from football yardage markers identifying progress to helmet-shaped announcements outlining directives and a host of simple rectangular motivational messages from famous sports figures and coaches.

RESULTS:
The company experienced a dramatic increase in the completion rate of the new training program reducing the time from months to weeks. Employees showed appreciation for constant encouragement and CEU certification rates increased by nearly 28% over the previous year.