CLIENT:
Regional Pizza Chain

CHALLENGE:
Client was experiencing difficulty advertising daily and weekly specials at all locations. They had used chalkboards, which appeared dirty after multiple writings. They then turned to higher priced white-boards, but found employees would inadvertently use permanent markers and quickly ruin the board. They also tried taping paper to tables, but realized that these messages quickly became useless when wet.

SOLUTION:
Promotional product distributor introduced client to Hadrus EZ STIK™ Wall Smooth, which provided multiple applications while maintaining a fresh, professional appearance. A graphic was placed at the entrance that utilized the Hadrus Anti-Grafitti Lamination allowing employees to write in daily specials with dry erase markers. In the event a permanent marker was accidentally used the graphic could be easily cleaned with Isopropyl Alcohol, maintaining its new appearance. Table and bar tops represented an additional opportunity to promote messages to customers. Hadrus EZ STIK™ Wall Smooth w/Heavy Lamination allowed patrons to view promotional menu items, get updates on new tabletop entertainment units and learn about improved gluten-free options. All surface graphics were waterproof, providing easy sanitizing to meet restaurant regulations.

RESULTS:
Locations realized an immediate increase in in-store promotional menu options, while also experiencing a spike in gluten-free offerings. Interactive gaming consoles began attracting table to table competitions which increased the traffic of families and younger adults. The promotional product distributor was able to expand this concept to other business owners and has found numerous new avenues for revenue.